Tuesday, 23 May 2017

Define POMO Quiz:

Define:
1.     Modernism
2.     Postmodernism
·        Postmodernism is a rejection of modernism (the movement in western arts, architecture and design) and traditional narrative structures like grand narratives (Lyotard). Postmodernism is characterised by using earlier styles and conventions; mixing different artistic styles and media together as well as a general distrust of theories. Postmodern media leads to alienation (Jameson) which challenges the traditional conventions of media texts by making them artistic but also meaningless to the audience (Chomsky).
3.     Bricolage
·        Taking something and putting it somewhere else to create something new.
4.     Pastiche
5.     Intertextuality
·        Referencing another text within a text.
6.     Parody
7.     Homage
  • ·        Creating a text or referencing an existing text, person or thing in honour or respect.

8.     Hyperreality
  • ·  Hyperreality is the inability to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies, like in Black Mirror.

9.     Simulacra
  • ·        A representation of something or someone in a simulated way.

10. Flattening effect 
  • ·        Postmodern films tend to rid texts of their emotional impact on viewers (Jameson). A traditional media convention would ensure the audience are manipulated into feeling sympathetic or empathetic for the characters. In postmodern texts, the audience don’t usually engage with the characters emotionally and the lives of the characters are shown emotionless. The audience’s emotions are manipulated by the director to add alienation (Jameson) between the characters in the text and the audience.

  1. 11. List 4 elements of Kramer's theory you might use in the exam.

  • ·        does not respect boundaries between sonorities
  • ·        challenges barriers between 'high' and 'low' styles
  • ·        distrusts binary oppositions
  • ·        presents multiple meanings and multiple temporalities

12. What are Brian Eno's main points in 'The Death of Uncool'?
13. What are the four elements of bricolage?
  • ·        Addition, Deletion, Substitution, Transposition.

14. What is Jameson's problem with postmodernism?
15. What is a hyper-spectator? Who coined the term?
16. What is Friedberg's theory? Apply to a text studied.
17. List 5 postmodern elements in Deadpool
18. List 5 postmodern elements in The Grand Budapest Hotel
19. List 5 postmodern elements in The Neon Demon or The Lego Movie
20. List 5 postmodern elements in Black Mirror
21. In what ways could postmodern media be considered amoral? Give 3 examples.
22. What is the future of postmodern media?

Wednesday, 10 May 2017

1B THEORISTS- Music Magazine:



REPRESENTATION:
Dyer- Stereotypes:
  • The artists in my music magazine were stereotypical representation of indie bands and solo artists. I dressed my artists in clothing that reflected this: jeans, trainers, tshirts, jackets, shirts etc. 
  • My main band 'Young Chasers' were a stereotype of male indie rock groups. They all differed from each other and had the lead vocalist central in all of the shots. The lead vocalist answered the most questions in the Q&A on my double page spread too. 
  • The star image of my artists was maintained by the use of photoshop's airbrush tool to keep them looking fresh, inviting and professional; making my images aesthetically pleasing. 
  • The double page spread Q&A included talk from the band that, stereotypically, would come out of an interview with bands; inspired by previous interviews. 
AUDIENCE:
Abercrombie- "Audiences derive pleasure from the way in which their expectations are realized":

  • The audience would see the magazine and expect it to be an indie magazine. This is from the CVI being of a male indie band, the monochrome colour scheme with a pop of colour and the collection of artists listed at the bottom of the cover. 
  • Looking at the contents, they would expect to see pages about new releases, tours, festivals, suggested artists etc as that is common within the genre. 
  • The double page spread included a Q&A which most indie magazines have and the audience would expect to see this in the magazine somewhere with any band; mainly the band headlining the magazine. The questions would be typically asked ones. 
GENRE:
Black- "A cover should be a poster":

  • The cover of my magazine looked much like a poster. I had a masthead, a CVI and, at the bottom, a selection of indie artists. The layout reflected a common poster layout. This is common within the indie genre as it is simple and is received well by the audience. 
  • The genre of my magazine was represented by my monochrome colour scheme with pops of colour like red and khaki which are common colours in the genre. My masthead was bold and eyecatching. My CVI reflected an indie rock band who wore clothing inspired by the indie genre (listed above). The contents page included headings which are common conventions of indie magazines. The content of my Q&A was also common in the indie genre. 



Wednesday, 3 May 2017

1B THEORISTS- Music Video:



REPRESENTATION:


Dyer- Stereotypes:

  • The band members are stereotypes of indie rock/pop band members. 
  • The mise en scene is a typical rehearsal room for a band, filled with professional equipment, which we hired from a company (Stay Free Music) in Leicester. 
  • The band wear typical clothing to the genre. Clothing items ranged from jeans to a leather jackets to a swing dress. 
  • The shots used varied between the band, but mainly focused on the lead female; this is common in videos.
  • The props used were appropriate to the band member e.g. drummer had a set of drums and drum sticks. 
AUDIENCE:
Morley/Hall- Active Audience Model:
  • Preferred- A band rehearsing for a gig. 
  • Negotiated- A band could either be rehearsing or performing. 
  • Oppositional- The band are more actors than singers; despite them being able to lip sync accurately and perform confidently. 
Abercrombie- "Audiences derive pleasure from the way in which their expectations are realized":
  • Audiences would expect to see things which represent their genre. They would expect: a band, drums, guitars, microphones, a stage, lights, lip syncing etc which our music video includes. 
NARRATIVE: 

Rowe- "Narrative involves the viewer in making sense of what is seen...narrative operates on the tension between our anticipation of likely outcomes drawn from genre conventions..."

  • Audiences would make sense of what is seen as there are various existing music videos like ours out there, like Foals' 'My Number'. Conventions within the genre (listed above) would have audiences anticipating to see certain representations.
Vernallis- Illustration:
  • The video is a visual response to the narrative. Therefore, whatever is happening onscreen reflects the choice of lyrics that the artist is singing. For example, when the lead singer sings "let's run, not walk", there are various shots of her walking across the stage. Similarly, there is an over the shoulder shot where the lead is seen looking at  the guitarist when singing "you've got green eyes and I've got sunrise".
GENRE:

Archer- "Strong relationship between narrative and performance in video"
  • Our music video has a balance between performance and narrative. The narrative is the band rehearsing and the rehearsal is the performance. 
Goodwin- Amplification/Disjuncture/Illustration:
  • Illustration- Our music video includes certain shots that capture the illustration certain lyrics. For example, the lyrics "falling sideways, big life, free ways" are illustrated by the camera circling sideways around the lead singer in an arch shot.