Wednesday 29 March 2017

Postmodern Media - Theory:

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Levi-Strauss saw any text as constructed out of socially recognisable ‘debris’ from other texts- bricolage- deletion, addition, substitution, transposition.
* The film shows elements of bricolage like- deletion and substitution. Traditionally, superhero films contain a hero who is happy to be a hero, whereas Deadpool lacks the heroic aspect as he doesn’t feel he is a superhero- “I may be super, but I'm no hero”. Similarly, other stereotypical superhero characteristics have been deleted and substituted. Examples of this are: the fancy superhero vehicle has been substituted for a taxi, the technology-filled base has been swapped for an apartment Deadpool shares with an old blind lady and most importantly, Deadpool has traded the audience of younger, superhero-loving children for adult viewers who love comedies and aspects of superhero films. The final element of bricolage Deadpool uses is Transposition. This is to take something from a myth or fairy tale and apply it to a piece. Deadpool has a similar storyline to the Greek myth- Orpheus, who went through hell to get his true love back from the underworld. Similarly, Deadpool goes through ‘hell’ (due to the disfigurement of his face and battles) to get his girlfriend back from the villain of the film. 

Postmodernists take bricolage (Levi-Strauss) and the various intertextualities identified by Genette, extending their work into pure intertextuality that breaches the bounds of genre.
* Intertextuality: Naming characters from other films.
In Deadpool, actor Ryan Reynolds (who plays Deadpool) makes a reference to a moment within the comic book of Deadpool. He breaks into an apartment and orders a pizza to the door, before he completes the job he was sent for. Audience members, who haven’t read the comic book, may not understand the reference compared to someone who has read the book and misses the humour of the moment. 

Jameson suggests postmodern films are “nothing more than a series of self-referential jokes which have no deeper meaning or purpose”.
* Deadpool is self-referential towards- himself, the film and the fact he knows the audience are watching him in a film. He performs multiple asides to the audience which breaks the fourth wall and reminds the audience they are watching a film. His self-referential actions can range from a wink to direct address to the audience- A 4th-wall break inside a 4th-wall break! That's like, 16 walls!"

Kramer- ‘binary oppositions’
* Deadpool and Francis fight and it is Vanessa who withdraws a knife from her thigh and uses it to get Francis off Deadpool. This is unusual as the female in distress never turns around to be strong and helping to destroy the enemy. It is usually the male protagonist who helps the female lead. This is where it is evident that the screen writer has changed the way genre works and made more of a postmodern approach to the tradition of the male saving the female. 

Abercrombie- 'Audiences derive pleasure from being able to anticipate the direction the text will take and when their expectations are realised. 
* This is something they will be able to guess if they are familiar with a specific genre. Postmodern film genres, however, are not easily identifiable as they can use a range of different genres in a film. Deadpool mixes film genres such as- comedy, romance, action and superhero; making the film accessible to different audiences. 


Jacques Derrida proposed: 'Every text participates in one or several genres, there is no genreless text' - Derrida is a structuralist and therefore this principle goes against postmodernist thinking.
* Deadpool is made up of different genres: comedy, superhero, action, romance. This can be received well by some as it widens their knowledge and cinematic experience from viewing elements of genres they may not be aware of. 


Image result for the neon demon
Baudrillard- Hyperreality:- a condition in which "reality" has been replaced by simulacrum argues that today we only experience prepared realities-- edited war footage, meaningless   acts of terrorism, the Jerry Springer Show.                                                        
* The Neon Demon is seen as a postmodern film. This is due to the hyperreal world and what the character’s think is normal, but we don’t. For example, the three models, who are consumed by jealousy over the new model (Jesse), murder her by pushing her into an empty swimming pool, cut her body up and eat her. This is something we, as an audience, wouldn’t be used to in the real world, however they seem used to it in their world.

Baudrillard- ‘the real is no longer possible’
* Necrophilia is extremely uncommon and frowned upon in our world, however it seems to be acceptable in theirs.

Parsons- Certain elements of a film’s structure are necessary in order for the audience to understand the narrative.
* The film includes little dialogue which may cause audience members to not understand the narrative, despite the fact audiences are increasingly becoming no longer concerned with the process of understanding a text as they can interpret it from the visuals.
Some theorists (Kramer) would suggest that multiple meanings to media is a good thing as it allows us to take something from the film that we would value.
*The lack of dialogue was replaced by music which was upbeat and continuously increased tension, as well as allowed room for interpretation.

Jameson- The Flattening Effect:- post modern films tend to rid texts of their emotional impact on viewers. The audience don’t usually engage with the characters emotionally and the lives of the characters are shown emotionless. The audience’s emotions have been manipulated by the director (Nicolas Winding Refn) to add alienation.

* The audience are emotionless towards the death of Jesse. The lack of dialogue and emotion from the character herself cause the audience to not feel sympathetic towards her as it is like we don’t know her and understand her as well as we would a character with expression and speech we could relate to


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Kramer: Postmodern music...
'Does not respect boundaries '.
Eminem could be seen as postmodern due to his crossover between genres; using bricolage. Collaborated with singer/ songwriter Rihanna who is of a different genre. Eminem opens his music up to a variety of consumers as he, not only targets his own fans, but targets the fans of the artists he collaborates with. Thus, introducing his audience to a wider variety of genres they may not have heard of if they have only been experienced in his own.

'Challenges barriers between 'high' and 'low' styles'
Eminem uses sampling as a way of creating sounds for his music and as a way of paying homage to other artists. On his track ‘Berzerk’ from ‘The Marshall Mathers LP.2’ he samples four different tracks. The song sampled the most is Billy Squire’s ‘The Stroke’ which influenced the drums, electric guitar and other instruments in the track. Certain riffs are taken from Squire’s work and placed into Eminem’s to give the track more sound. Furthermore, Eminem sampled Labi Siffre’s ‘I Got The…’ from 1975 in his track ‘My Name Is’ on his debut album ‘The Slim Shady LP’ in 1999. The elements used from Siffre’s track are funk, soul and disco. The sample used in Eminem’s song has a jazzy feel to it which contrasts against his hip hop/rap genre. This, again, introduces Eminem’s audience to a form of music they may not have heard of and brings the jazz style back into music. Eminem clearly adopts Kramer’s theory that postmodern music “challenges barriers between 'high' and 'low' styles” as Jazz would be a ‘high’ style and rap would be a ‘low’ style. Eminem mixes the two together to produce sounds that an audience would never have heard of before.

Monday 13 March 2017

How do post-modern media texts challenge traditional text-reader relations and the concept of representation? In what ways do media audiences and industries operate differently in a post-modern world? 

• have audiences become accustomed to the stimulation and excitement of spectacular films/games and a sense of spectacle has become something that (young?) audiences increasingly demand from cultural experiences?

• has narrative coherence become less important for audiences?

• in terms of ideas, has cultural material become more simplistic and superficial, and audiences are no longer so concerned with the process of understanding a text. Think here about a film like Moulin Rouge where the plot is in some sense irrelevant to the overall impact of the film.

• has the attention span of audiences reduced as they become increasingly accustomed to the spectacle-driven and episodic nature of postmodern texts

• in its ‘waning of affect’, has postmodernism contributed to audiences become emotionally detached from what they see. They are desensitised and unable to respond ‘properly’ to suffering and joy.

• has postmodernism contributed to a feeling among audiences that arts and culture does not really have anything to tell us about our own lives and instead simply provides us with somewhere we can escape or retreat to