Tuesday 23 May 2017

Define POMO Quiz:

Define:
1.     Modernism
2.     Postmodernism
·        Postmodernism is a rejection of modernism (the movement in western arts, architecture and design) and traditional narrative structures like grand narratives (Lyotard). Postmodernism is characterised by using earlier styles and conventions; mixing different artistic styles and media together as well as a general distrust of theories. Postmodern media leads to alienation (Jameson) which challenges the traditional conventions of media texts by making them artistic but also meaningless to the audience (Chomsky).
3.     Bricolage
·        Taking something and putting it somewhere else to create something new.
4.     Pastiche
5.     Intertextuality
·        Referencing another text within a text.
6.     Parody
7.     Homage
  • ·        Creating a text or referencing an existing text, person or thing in honour or respect.

8.     Hyperreality
  • ·  Hyperreality is the inability to distinguish reality from a simulation of reality, especially in technologically advanced postmodern societies, like in Black Mirror.

9.     Simulacra
  • ·        A representation of something or someone in a simulated way.

10. Flattening effect 
  • ·        Postmodern films tend to rid texts of their emotional impact on viewers (Jameson). A traditional media convention would ensure the audience are manipulated into feeling sympathetic or empathetic for the characters. In postmodern texts, the audience don’t usually engage with the characters emotionally and the lives of the characters are shown emotionless. The audience’s emotions are manipulated by the director to add alienation (Jameson) between the characters in the text and the audience.

  1. 11. List 4 elements of Kramer's theory you might use in the exam.

  • ·        does not respect boundaries between sonorities
  • ·        challenges barriers between 'high' and 'low' styles
  • ·        distrusts binary oppositions
  • ·        presents multiple meanings and multiple temporalities

12. What are Brian Eno's main points in 'The Death of Uncool'?
13. What are the four elements of bricolage?
  • ·        Addition, Deletion, Substitution, Transposition.

14. What is Jameson's problem with postmodernism?
15. What is a hyper-spectator? Who coined the term?
16. What is Friedberg's theory? Apply to a text studied.
17. List 5 postmodern elements in Deadpool
18. List 5 postmodern elements in The Grand Budapest Hotel
19. List 5 postmodern elements in The Neon Demon or The Lego Movie
20. List 5 postmodern elements in Black Mirror
21. In what ways could postmodern media be considered amoral? Give 3 examples.
22. What is the future of postmodern media?

Wednesday 10 May 2017

1B THEORISTS- Music Magazine:



REPRESENTATION:
Dyer- Stereotypes:
  • The artists in my music magazine were stereotypical representation of indie bands and solo artists. I dressed my artists in clothing that reflected this: jeans, trainers, tshirts, jackets, shirts etc. 
  • My main band 'Young Chasers' were a stereotype of male indie rock groups. They all differed from each other and had the lead vocalist central in all of the shots. The lead vocalist answered the most questions in the Q&A on my double page spread too. 
  • The star image of my artists was maintained by the use of photoshop's airbrush tool to keep them looking fresh, inviting and professional; making my images aesthetically pleasing. 
  • The double page spread Q&A included talk from the band that, stereotypically, would come out of an interview with bands; inspired by previous interviews. 
AUDIENCE:
Abercrombie- "Audiences derive pleasure from the way in which their expectations are realized":

  • The audience would see the magazine and expect it to be an indie magazine. This is from the CVI being of a male indie band, the monochrome colour scheme with a pop of colour and the collection of artists listed at the bottom of the cover. 
  • Looking at the contents, they would expect to see pages about new releases, tours, festivals, suggested artists etc as that is common within the genre. 
  • The double page spread included a Q&A which most indie magazines have and the audience would expect to see this in the magazine somewhere with any band; mainly the band headlining the magazine. The questions would be typically asked ones. 
GENRE:
Black- "A cover should be a poster":

  • The cover of my magazine looked much like a poster. I had a masthead, a CVI and, at the bottom, a selection of indie artists. The layout reflected a common poster layout. This is common within the indie genre as it is simple and is received well by the audience. 
  • The genre of my magazine was represented by my monochrome colour scheme with pops of colour like red and khaki which are common colours in the genre. My masthead was bold and eyecatching. My CVI reflected an indie rock band who wore clothing inspired by the indie genre (listed above). The contents page included headings which are common conventions of indie magazines. The content of my Q&A was also common in the indie genre. 



Wednesday 3 May 2017

1B THEORISTS- Music Video:



REPRESENTATION:


Dyer- Stereotypes:

  • The band members are stereotypes of indie rock/pop band members. 
  • The mise en scene is a typical rehearsal room for a band, filled with professional equipment, which we hired from a company (Stay Free Music) in Leicester. 
  • The band wear typical clothing to the genre. Clothing items ranged from jeans to a leather jackets to a swing dress. 
  • The shots used varied between the band, but mainly focused on the lead female; this is common in videos.
  • The props used were appropriate to the band member e.g. drummer had a set of drums and drum sticks. 
AUDIENCE:
Morley/Hall- Active Audience Model:
  • Preferred- A band rehearsing for a gig. 
  • Negotiated- A band could either be rehearsing or performing. 
  • Oppositional- The band are more actors than singers; despite them being able to lip sync accurately and perform confidently. 
Abercrombie- "Audiences derive pleasure from the way in which their expectations are realized":
  • Audiences would expect to see things which represent their genre. They would expect: a band, drums, guitars, microphones, a stage, lights, lip syncing etc which our music video includes. 
NARRATIVE: 

Rowe- "Narrative involves the viewer in making sense of what is seen...narrative operates on the tension between our anticipation of likely outcomes drawn from genre conventions..."

  • Audiences would make sense of what is seen as there are various existing music videos like ours out there, like Foals' 'My Number'. Conventions within the genre (listed above) would have audiences anticipating to see certain representations.
Vernallis- Illustration:
  • The video is a visual response to the narrative. Therefore, whatever is happening onscreen reflects the choice of lyrics that the artist is singing. For example, when the lead singer sings "let's run, not walk", there are various shots of her walking across the stage. Similarly, there is an over the shoulder shot where the lead is seen looking at  the guitarist when singing "you've got green eyes and I've got sunrise".
GENRE:

Archer- "Strong relationship between narrative and performance in video"
  • Our music video has a balance between performance and narrative. The narrative is the band rehearsing and the rehearsal is the performance. 
Goodwin- Amplification/Disjuncture/Illustration:
  • Illustration- Our music video includes certain shots that capture the illustration certain lyrics. For example, the lyrics "falling sideways, big life, free ways" are illustrated by the camera circling sideways around the lead singer in an arch shot. 

Friday 28 April 2017

Creating Example files-POMO:

                                         
 
The end credits for Deadpool (2016) is a reference to Ferris Bueller's Day Off (1986). Both of the films end with the same credit footage. Ferris Bueller's Day Off was a typical teenage film during the late 80s; much like Deadpool attracted teenagers in 2016. Not just the dialogue was used to reference the film, the setting was too. Deadpool uses a similar floral wallpaper and picture frames to FBDO to make the reference clear and even more realistic.  




Deadpool references the 2010 film 127 Hours where the main character Aron Ralston falls while rock climbing and ends up getting his arm trapped underneath a boulder. He cuts his arm free so he is able to continue his decent down the mountain. Deadpool does a similar thing and cuts his arm off to prevent himself from being taken to the x-men mansion. 



Image result for robocop

While on the freeway with Ajax and Colossus, once Ajax escapes on the bike, Colossus shackles Deadpool and he can be heard to say "Dead or alive you're coming with me." This is a line from Robocop.







Wednesday 29 March 2017

Postmodern Media - Theory:

Image result for deadpool

Levi-Strauss saw any text as constructed out of socially recognisable ‘debris’ from other texts- bricolage- deletion, addition, substitution, transposition.
* The film shows elements of bricolage like- deletion and substitution. Traditionally, superhero films contain a hero who is happy to be a hero, whereas Deadpool lacks the heroic aspect as he doesn’t feel he is a superhero- “I may be super, but I'm no hero”. Similarly, other stereotypical superhero characteristics have been deleted and substituted. Examples of this are: the fancy superhero vehicle has been substituted for a taxi, the technology-filled base has been swapped for an apartment Deadpool shares with an old blind lady and most importantly, Deadpool has traded the audience of younger, superhero-loving children for adult viewers who love comedies and aspects of superhero films. The final element of bricolage Deadpool uses is Transposition. This is to take something from a myth or fairy tale and apply it to a piece. Deadpool has a similar storyline to the Greek myth- Orpheus, who went through hell to get his true love back from the underworld. Similarly, Deadpool goes through ‘hell’ (due to the disfigurement of his face and battles) to get his girlfriend back from the villain of the film. 

Postmodernists take bricolage (Levi-Strauss) and the various intertextualities identified by Genette, extending their work into pure intertextuality that breaches the bounds of genre.
* Intertextuality: Naming characters from other films.
In Deadpool, actor Ryan Reynolds (who plays Deadpool) makes a reference to a moment within the comic book of Deadpool. He breaks into an apartment and orders a pizza to the door, before he completes the job he was sent for. Audience members, who haven’t read the comic book, may not understand the reference compared to someone who has read the book and misses the humour of the moment. 

Jameson suggests postmodern films are “nothing more than a series of self-referential jokes which have no deeper meaning or purpose”.
* Deadpool is self-referential towards- himself, the film and the fact he knows the audience are watching him in a film. He performs multiple asides to the audience which breaks the fourth wall and reminds the audience they are watching a film. His self-referential actions can range from a wink to direct address to the audience- A 4th-wall break inside a 4th-wall break! That's like, 16 walls!"

Kramer- ‘binary oppositions’
* Deadpool and Francis fight and it is Vanessa who withdraws a knife from her thigh and uses it to get Francis off Deadpool. This is unusual as the female in distress never turns around to be strong and helping to destroy the enemy. It is usually the male protagonist who helps the female lead. This is where it is evident that the screen writer has changed the way genre works and made more of a postmodern approach to the tradition of the male saving the female. 

Abercrombie- 'Audiences derive pleasure from being able to anticipate the direction the text will take and when their expectations are realised. 
* This is something they will be able to guess if they are familiar with a specific genre. Postmodern film genres, however, are not easily identifiable as they can use a range of different genres in a film. Deadpool mixes film genres such as- comedy, romance, action and superhero; making the film accessible to different audiences. 


Jacques Derrida proposed: 'Every text participates in one or several genres, there is no genreless text' - Derrida is a structuralist and therefore this principle goes against postmodernist thinking.
* Deadpool is made up of different genres: comedy, superhero, action, romance. This can be received well by some as it widens their knowledge and cinematic experience from viewing elements of genres they may not be aware of. 


Image result for the neon demon
Baudrillard- Hyperreality:- a condition in which "reality" has been replaced by simulacrum argues that today we only experience prepared realities-- edited war footage, meaningless   acts of terrorism, the Jerry Springer Show.                                                        
* The Neon Demon is seen as a postmodern film. This is due to the hyperreal world and what the character’s think is normal, but we don’t. For example, the three models, who are consumed by jealousy over the new model (Jesse), murder her by pushing her into an empty swimming pool, cut her body up and eat her. This is something we, as an audience, wouldn’t be used to in the real world, however they seem used to it in their world.

Baudrillard- ‘the real is no longer possible’
* Necrophilia is extremely uncommon and frowned upon in our world, however it seems to be acceptable in theirs.

Parsons- Certain elements of a film’s structure are necessary in order for the audience to understand the narrative.
* The film includes little dialogue which may cause audience members to not understand the narrative, despite the fact audiences are increasingly becoming no longer concerned with the process of understanding a text as they can interpret it from the visuals.
Some theorists (Kramer) would suggest that multiple meanings to media is a good thing as it allows us to take something from the film that we would value.
*The lack of dialogue was replaced by music which was upbeat and continuously increased tension, as well as allowed room for interpretation.

Jameson- The Flattening Effect:- post modern films tend to rid texts of their emotional impact on viewers. The audience don’t usually engage with the characters emotionally and the lives of the characters are shown emotionless. The audience’s emotions have been manipulated by the director (Nicolas Winding Refn) to add alienation.

* The audience are emotionless towards the death of Jesse. The lack of dialogue and emotion from the character herself cause the audience to not feel sympathetic towards her as it is like we don’t know her and understand her as well as we would a character with expression and speech we could relate to


Image result for eminem

Kramer: Postmodern music...
'Does not respect boundaries '.
Eminem could be seen as postmodern due to his crossover between genres; using bricolage. Collaborated with singer/ songwriter Rihanna who is of a different genre. Eminem opens his music up to a variety of consumers as he, not only targets his own fans, but targets the fans of the artists he collaborates with. Thus, introducing his audience to a wider variety of genres they may not have heard of if they have only been experienced in his own.

'Challenges barriers between 'high' and 'low' styles'
Eminem uses sampling as a way of creating sounds for his music and as a way of paying homage to other artists. On his track ‘Berzerk’ from ‘The Marshall Mathers LP.2’ he samples four different tracks. The song sampled the most is Billy Squire’s ‘The Stroke’ which influenced the drums, electric guitar and other instruments in the track. Certain riffs are taken from Squire’s work and placed into Eminem’s to give the track more sound. Furthermore, Eminem sampled Labi Siffre’s ‘I Got The…’ from 1975 in his track ‘My Name Is’ on his debut album ‘The Slim Shady LP’ in 1999. The elements used from Siffre’s track are funk, soul and disco. The sample used in Eminem’s song has a jazzy feel to it which contrasts against his hip hop/rap genre. This, again, introduces Eminem’s audience to a form of music they may not have heard of and brings the jazz style back into music. Eminem clearly adopts Kramer’s theory that postmodern music “challenges barriers between 'high' and 'low' styles” as Jazz would be a ‘high’ style and rap would be a ‘low’ style. Eminem mixes the two together to produce sounds that an audience would never have heard of before.

Monday 13 March 2017

How do post-modern media texts challenge traditional text-reader relations and the concept of representation? In what ways do media audiences and industries operate differently in a post-modern world? 

• have audiences become accustomed to the stimulation and excitement of spectacular films/games and a sense of spectacle has become something that (young?) audiences increasingly demand from cultural experiences?

• has narrative coherence become less important for audiences?

• in terms of ideas, has cultural material become more simplistic and superficial, and audiences are no longer so concerned with the process of understanding a text. Think here about a film like Moulin Rouge where the plot is in some sense irrelevant to the overall impact of the film.

• has the attention span of audiences reduced as they become increasingly accustomed to the spectacle-driven and episodic nature of postmodern texts

• in its ‘waning of affect’, has postmodernism contributed to audiences become emotionally detached from what they see. They are desensitised and unable to respond ‘properly’ to suffering and joy.

• has postmodernism contributed to a feeling among audiences that arts and culture does not really have anything to tell us about our own lives and instead simply provides us with somewhere we can escape or retreat to

Wednesday 15 February 2017

Kramer (2002-16/17)

According to Kramer (Kramer 2002, 16–17), postmodern music:
  1. is not simply a repudiation of modernism or its continuation, but has aspects of both a break and an extension
  2. is, on some level and in some way, ironic
  3. does not respect boundaries between sonorities and procedures of the past and of the present
  4. challenges barriers between 'high' and 'low' styles
  5. shows disdain for the often unquestioned value of structural unity
  6. questions the mutual exclusivity of elitist and populist values
  7. avoids totalizing forms (e.g., does not want entire pieces to be tonal or serial or cast in a prescribed formal mold)
  8. considers music not as autonomous but as relevant to cultural, social, and political contexts
  9. includes quotations of or references to music of many traditions and cultures
  10. considers technology not only as a way to preserve and transmit music but also as deeply implicated in the production and essence of music
  11. embraces contradictions
  12. distrusts binary oppositions
  13. includes fragmentations and discontinuities
  14. encompasses pluralism and eclecticism
  15. presents multiple meanings and multiple temporalities
  16. locates meaning and even structure in listeners, more than in scores, performances, or composers.

Wednesday 8 February 2017

Death of Uncool Shuffle Mix:

1. Maneater- Nelly Furtado- Dance Pop.
2. Feel Good Inc.- Gorillaz- Alternative Rock.
3. Omigod You Guys- Legally Blonde: The Musical- Musical.
4. 505- Arctic Monkeys- Indie Rock.
5. Black Water Lilies- Aurora- Indie Pop/Electropop.
6. When Did Your Heart Go Missing?- Rooney- Power Pop.
7. Under Your Spell- Desire- Italo Disco.
8. Ghosts- Laura Marling- Folk Rock.
9. Kings Of The New Road- The Courteeners- Indie Rock.
10. Stop Crying Your Heart Out- Oasis- Rock.
11. It Gets Cold- Eliza and the Bear- Indie Pop.
12. Fluorescent Adolescent- Arctic Monkeys- Indie Rock.
13. Cocoon- Milky Chance- Alternative Rock.
14. Fever To The Form- Nick Mulvey- Folk.
15. Alexander Hamilton- Hamilton: The Musical- Musical.
16. One Dance- Drake- R&B/Hip Hop.
17. Kathleen- Catfish and the Bottlemen- Indie Rock.
18. Shot Reverse Shot- Jack Johnson- Surf Rock.
19. With You- Ghost: The Musical- Musical.
20. Ghost- Katy Perry- Pop. 

Thursday 12 January 2017

Frederic Jameson Criticism Of Postmodernism:


Frederic Jameson sees postmodernism as pointless and trapped in circular references.


Jameson reckons it is nothing more than a series of self referential 'jokes' which have no deeper meaning or purpose. (Ironically Postmodernists don't disagree but use his criticism as their purpose).

For Jameson, literary and cultural output is more purposeful than this and he, therefore, remains a modernist in a world increasingly dominated by postmodern culture.

Jameson also sees reason for the present generations to express themselves through postmodernity as they are the product of such a heavily globalised, multinational dominated economy, which carries the multinational media industry as one of its main branches. The omnipresence of media output helps explain postmodernists’ merging of all discourse into an undifferentiated whole "there no longer does seem to be any organic relationship between the American history we learn from schoolbooks and the lived experience of the current, multinational, high-rise, stagflated city of the newspapers and of our own everyday life” (p.22 Postmodernism, or, The Cultural Logic of Late Capitalism. Durham, NC: Duke University Press. 1991.)

Who Sampled?



Ni**as In Paris by Jay-Z & Kanye West has 4 samples within the song. These are:

1: Baptizing Scene (1959) - Reverend W.A. Donaldson & Congregation.




2: Victory- Puff Daddy ft. Notorious B.I.G & Busta Rhymes.



3: Lady Humps- Blades of Glory (Dialogue)



4: Dirty South Bangaz- Big Fish Audio (Hook & Riff)
- Video Unavailable 

Ni**as In Paris by Jay-Z & Kanye West has been sampled in 32 songs. Some of these are: 

1: All Day- Kanye West ft. Allan Kingdom & Paul McCartney. 



2: Lose It- French Montana ft. Rick Ross & Lil Wayne.



3: NigHtmare on Figg St. - ScHoolboy Q.



4: Let Me Go In Paris- Marsha Ambrosius.