1B THEORISTS- Music Video:

REPRESENTATION:

Dyer- Stereotypes:

• The band members are stereotypes of indie rock/pop band members. 
• The mise en scene is a typical rehearsal room for a band, filled with professional equipment, which we hired from a company (Stay Free Music) in Leicester. 
• The band wear typical clothing to the genre. Clothing items ranged from jeans to a leather jackets to a swing dress. 
• The shots used varied between the band, but mainly focused on the lead female; this is common in videos.
• The props used were appropriate to the band member e.g. drummer had a set of drums and drum sticks. 

AUDIENCE:

Morley/Hall- Active Audience Model:

• Preferred- A band rehearsing for a gig. 
• Negotiated- A band could either be rehearsing or performing. 
• Oppositional- The band are more actors than singers; despite them being able to lip sync accurately and perform confidently. 

Abercrombie- "Audiences derive pleasure from the way in which their expectations are realized":

• Audiences would expect to see things which represent their genre. They would expect: a band, drums, guitars, microphones, a stage, lights, lip syncing etc which our music video includes. 

NARRATIVE: 

Rowe- "Narrative involves the viewer in making sense of what is seen...narrative operates on the tension between our anticipation of likely outcomes drawn from genre conventions..."

• Audiences would make sense of what is seen as there are various existing music videos like ours out there, like Foals' 'My Number'. Conventions within the genre (listed above) would have audiences anticipating to see certain representations.

Vernallis- Illustration:

• The video is a visual response to the narrative. Therefore, whatever is happening onscreen reflects the choice of lyrics that the artist is singing. For example, when the lead singer sings "let's run, not walk", there are various shots of her walking across the stage. Similarly, there is an over the shoulder shot where the lead is seen looking at  the guitarist when singing "you've got green eyes and I've got sunrise".

GENRE:

Archer- "Strong relationship between narrative and performance in video"

• Our music video has a balance between performance and narrative. The narrative is the band rehearsing and the rehearsal is the performance. 

Goodwin- Amplification/Disjuncture/Illustration:

• Illustration- Our music video includes certain shots that capture the illustration certain lyrics. For example, the lyrics "falling sideways, big life, free ways" are illustrated by the camera circling sideways around the lead singer in an arch shot.